Ford Atlas Concept is named Most Significant vehicle of the 2013
North American International Auto Show (NAIAS) by the writers of Autoweek
Magazine and autoweek.com
Ford Atlas Concept showcases the design, capability, fuel
efficiency and smart technologies that will define future pickup trucks
For the sixth year in a row, Ford vehicles on display at NAIAS
have garnered Autoweek award recognition
DEARBORN, Mich., Jan. 17, 2013 – The Ford Atlas Concept, a bold vision for the
future of pickups, has been named Autoweek Magazine’s Most Significant vehicle
of the 2013 North American International Auto Show (NAIAS).
“The Atlas Concept is clearly Most Significant winner for the
things you don’t see, like hidden aerodynamic improvements and weight savings
from high-strength steel and interior parts, like thinner seats,” said Bob
Gritzinger, Autoweek executive editor. “Those things add up to significant fuel
savings for pickup trucks down the road. A next-generation EcoBoost® with Auto
Start-Stoptechnology also signals why Atlas is a real game changer.”
The Ford Atlas Concept made its worldwide debut at NAIAS on
Tuesday, Jan. 15. A design and engineering study inspired by decades of
listening to customers in the places where they work and play, the concept has
tomorrow’s pickup buyers in mind.
Breakthrough features include active aerodynamic elements in the
grille, front air dam and wheels that reduce wind resistance to save gas.
Truck-specific features that improve capability, durability and productivity
include a Dual-Purpose Tailgate Step that integrates with a roof cradle to
become a rack for long objects like ladders, Hidden Cargo Ramps to load ATVs
and motorcycles, Trailer Backup Assist to enable accurate reversing with a trailer via the
simple twist of a knob, and more.
“We are thrilled by the enthusiastic response to the Ford Atlas
Concept,” said Raj Nair, Ford group vice president for Global Product Development.
“This award from Autoweek – plus overwhelming positive reaction from news media
and across social channels alike – confirms Ford is the positive reaction from
news media and across social channels alike – confirms Ford is the recognized
thought leader in trucks, in addition to our position as truck sales leader for
36 years.”
This is the sixth year in a row Autoweek has honored Ford with one
of its North American International Auto Show Editors’ Choice Awards:
2012: 2013 Ford Fusion named Best in Show
2011: Ford Vertrek Concept named Best Concept
2010: Next-generation Ford Focus named Most Significant
2009: 2010 Ford Taurus named Most Significant and 2010 Ford Shelby
GT500 named Most Fun
2008: 2009 Ford F-150 named Most Significant
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